Tag Archives: Thinkvermont.com

Think!Vermont still in its little box: “The problem with Vermont’s bright idea”

Jeff Yang, a columnist for the Wall Street Journal, has an interesting look in a CNN commentary at the state’s pay people to move to Vermont & work remotely program.*  The program, designed to entice people to Vermont and increase the workforce, was described by Governor Scott as an example of thinking “outside the box.” In his CNN piece, Yang describes what a real “outside-the-box” Vermont  program might look like. Hint: it’s much more than what we’re doing now layers of glossy websites, and flash & bang headlines.

outothebox

From  CNN: What’s ironic is how inside the box its “outside-the-box” thinking really is. Because while Vermont could be taking this moment to bring new diversity to a state that’s the second-whitest in the United States, it’s instead investing in initiatives that could easily end up maintaining the state’s culturally monolithic status. If Vermont had aimed this policy at explicitly encouraging new Americans to migrate to the state (the policy does not), it would be redressing a significant shortfall in the state’s demographics.

[…]  The fact is, as Vermont, and America as a whole, ages and sees its workforce decline, immigration is unquestionably a critical part of the solution. But Vermont is paying American workers to move to its small towns and rolling hills, even as millions of people are willing to do just about anything to move to the United States. Some are desperately fleeing horrific conditions in their native countries.

The difficulties of taking on such a task, Yang, says are great but not impossible. And although, he says correctly, Vermont is a welcoming state, he notes the mostly unsuccessful efforts to relocate Syrian refugees to his city by the former Mayor of Rutland in 2016. As a candidate that same year, Governor Scott called for a pause in the effort over what he called his “concerns” about security vetting of those new immigrants. Under criticism for his less than convincing argument, he softened his tone but remained committed to aggressive vetting of those particular immigrants.

Yang suggests that funds could instead be directed to encourage companies to hire immigrants and set up partnerships with universities to assist newcomers to build the state population, workforce, and economy.

If Vermont really wants to boost its economy while attracting young professionals and technology entrepreneurship to the state here’s a radical idea: It should use the funds it has set aside to line the pockets of mobile American workers and put them instead toward becoming a better destination for immigrants from Africa, Latin America, Asia, and the Middle East.

Now a program like that would put Think!Vermont way outside the comfortable little box it now lives in.

*Where were the media people who make up the snazzy names like Stay to stay, Think!Vermont etc. when Scott launched the get-paid-to-move-to-Vermont-work-remotely program? Maybe they ran out of budget to pay out-of-state pr-hype firms …

FLASH, BANG: “Move to VT get $10,000” Small print: poof gone!

And “the payout is immense” screamed one story. Hmmm ten grand to relocate to Vermont? Sounds almost too good to be true! Well you don’t have to look too far to see that the promoted media campaign is running a few miles ahead of the actual plan. The fine print should cause anyone taking this bait seriously to hold off packing their bags.

The media grabbed it and ran with it: Vermont, the stories said, will reimburse out-of-staters $10,000 to move here provided they work remotely for a company not located here. The goal, the state says, is to encourage tech workers and young families to move to the state. In turn the theory is this will help grow our work force, boost our tax base, and we Vermonters will all live happily ever after. According to the Burlington Free Press, the programwhich was passed unanimously in the legislatureoriginated when  Sen. Ginny Lyons, D-Chittenden,  wondered what it would take to get more workers like her son-in-law, who works remotely  while living  in Vermont, to move here.

like that Flash

The man charged with running the offer and managing the payouts, Governor Scott’s  secretary for the Agency of Commerce and Community Development Michael Schirling explains: “[It’s] very important to note from the outset that we have to design a program that we have not yet begun to contemplate the details of,”  Schirling said. “And there will be parameters around, you know, which of the allowable areas can be reimbursed for what amount over the two-year reimbursement period that’s allowed by the law.”

Basically it’s not that a remote worker who moves to Vermont gets a guaranteed $10,000 — which Schirling notes some of the recent buzz around the plan seemed to imply — but how they decide who gets how much is still being figured out.

In addition to not having worked out vital details of the plan, Sec. Schirling appeared unaware the roll-out was going to happen so soon and how the word about it spread. He told VtDigger.com he wasn’t sure what company among the ones they use for to promotion was behind the media blitz representing the valuable state brand. “I don’t know if it’s special PR. We have a company that we use, among many, that does some of our economic development marketing and helps with placement,” he said.

The State of Vermont and the Scott administration is pushing the brand and move-to-VT in particular hard.But even a good brand can begin to look foolish or desperate for attention. Especially if the details are not ready and the reward smaller than advertised. It’s just flash & bang, and then poof it’s gone.

Did they “Think!Vermont” ?

Think!Vermont  is the slogan of a new marketing campaign scheme and website designed to be catchy enough to lure businesses and employees to the Green Mountain State. Governor Scott and his team rolled it out this week in  Burlington. The VT. Agency of Commerce and Community Development says the new website is part of an effort to support existing Vermont businesses.It will also act as a hub for inspiring stories, encouraging statistics and lots of links to useful information for businesses.  img_3489

“We only use red tape for ribbon cuttings,” declares the Think!Vermont  website based campaign which reportedly draws a quaint picture of the state according to SevenDays’ story

“Our Vermont brand is powerful,” Scott said at a press conference at the Vermont Tech Jam at the Champlain Valley Exposition in Essex Junction. “Think!Vermont will tell unique and positive stories about Vermonters and Vermont businesses.”

[…] Scott, who often says that Vermont loses an average of six workers every day from its workforce, said he hopes Think!Vermont will lower that number.

Well, sure Phil maybe. Earlier, on a much smaller budget, then-Lt. Governor Scott created a tie-dye sticker that read: “Buy local! It’s not just for hippies anymore!” But right off the mark Scott’s latest effort looks like businesses in Utah and Virginia will be benefiting from the Gov’s efforts.yathinkvt

The host Network Solutions LLC is located in Hendron, Virginia (where they employ 2,000 people). And the thinkvermont.com IP address according to whois.com is actually based in Provo Utah.

Imagine some out-of-state tech biz doing the minimal checking I did, and what conclusion they’re likely to draw: “um, it’s catchy, and it’s a pretty state, but obviously they don’t have the in-state talent we would need to move there or even do significant business there …”

I suppose it is quaint to think you should source everything from within the state, but I’ve got to wonder how much Phil Scott and his team Thought!Vermont  when contracting it out. They say they Think!Vermont, but Scott’s team’s first step was sending our tax dollars out of state for the latest Vermont branding campaign.