( – promoted by odum)
In an oped discussing our very one-sided discussion/talk radio options (Another Right-Wing Conspiracy in Washington?, Washington Post, 02/08/09), Bill Press discusses the BS claim that non-Republican oriented talk (he call’s it progressive radio) doesn’t make money.
“Station owners complain they can’t get good ratings or make any money with progressive talk,” Press writes, rightfully following up with “but that’s nonsense. In Minnesota, independent owner Janet Robert has operated KTNF (950 AM) profitably for five years. In Madison, Wis., WXXM, 92.1 FM, just scored its highest ratings ever. And KPOJ in Portland, Ore., soared with progressive talk from No. 23 in market ratings to No. 1. Nationwide, progressive talkers Randi Rhodes, Ed Schultz and Stephanie Miller have proven that, given a level playing field, they can more than hold their own in ratings — and make money for their stations.”
I can tell you from personal experience that Bill Press is absolutely correct …
Year’s ago I hosted/engineered/produced/made coffee for a local morning talk show on WSNO in Barre. It was a show that focused on the central Vermont area with emphasis on Barre and Montpelier and to a lesser degree the smaller towns such as Barre Town, Berlin and Williamstown. (1450 on the AM spectrum is only a thousand watt output so coverage is definitely limited)
Because of this local focus, I decided to try and get out into the communities more. My first attempt was a Barre establishment (I’ll leave them out of this) that serverd morning fare. I talked to the business’ owner about setting up a live feed from the place and having a chance to talk to customers over the course of the show.
The owner liked the idea … very, very much.
I like the idea … very, very much.
I had listeners who enjoyed my show … very, very much (still hear from some a decade later who tell me this).
But the station’s management and sales staff (who I liked and still do) weren’t interested in the idea. They refused to pursue it despite several requests from me. After all, according to those I talked to, liberal talk like the show I was doing couldn’t make any money!
Funny, I was able to sell my own ad time on that show to various folks … one of whom is heard advertising on “True North” today.
So now WSNO sits in the middle of central Vermont with only high school sports for locally generated air time. The rest is piped in from the great flat lands of outside Vermont … and it’s all by a huge margin mostly right wing crank Republican oriented talk.
There is a conspiracy to keep non-Republican oriented talk radio off the air … some of it of the back room deal making kind, and some of it of the above ignorance based agreement in direction kind.
I’ve worked for/with Thom Hartmann: he and his wife grew his now nationally known radio show out of a home built studio and broadcast over a satellite feed ALL PAID FOR BY THEIR OWN MONEY! (Progressives really do make the best entrepreneurs … really.)
I’ve seen the honest side of this debate.
And Bill Press is right on.