Recent polls show only 19% of US adults approved of the media. The press did better with 32 % trust .But those low approval numbers don’t prevent viewers from tuning in-and cable news profits are soaring.

[…] according to sources familiar with CNN’s finances, “the network and its related media businesses will approach $1 billion in gross profit in 2016

And of course as much as one might try, you can’t ignore Fox News:  Fox, which hosted the first GOP debate in 2015, generated $2.3 billion in ad sales and $1.6 billion in operating profit for its parent company, 21st Century Fox, in 2015, according to research firm SNL Kagan. That number will undoubtedly be higher in 2016 given the bigger audiences and higher ad rates in the election year. 

MSNBC is also having an exceptional year. In October alone, viewership was up 168 percent overall and 261 percent in the 18–54 demographic.

It would be interesting to find out how much of a role Trump,the GOP’s buffoon bigot showman had in generating viewership.There is a good chance the Trump show will  get canceled today, but could he show up in his own sequel. You know, Trump TV ?