Bill Sorrell takes a tentative step down the Tom Salmon Career Path

What’s up in law enforcement these days? Nothin’ much, to judge by our two-fisted Top Prosecutor’s latest declaration of war (as reported by Peter Hirschfeld behind the Mitchell Family Paywall):

Attorney General Bill Sorrell looks to have identified the next target in his war on childhood obesity.

…Sorrell on Wednesday trained his crosshairs on the fast food industry. Specifically, Sorrell said he wants to scrutinize – and possibly find new ways to regulate — advertising geared toward young children.

First of all, let’s make it clear that the fast food industry is a bane of our existence, as it encourages and fuels our obesity epidemic for the sake of profit. My complaint here is (a) I don’t see why this is the Attorney General’s responsibility, and (b) Sorrell doesn’t know what, if anything, he’s actually going to do.  

Sorrell said it’s still too early to say what form legal or regulatory intervention might take.

… Assistant Attorney General Wendy Morgan said attempts to restrict commercial speech are always legally challenging.

“It would be fair to say we’ve just begun to think about this,” Morgan said. “We do know there are serious First Amendment concerns.”

And…

Rep. Mike Fisher, a Lincoln Democrat and chairman of the House Committee on Health Care, said he’s unsure what, if anything, lawmakers can do to more tightly regulate the hundreds of millions of dollars being spent to boost consumption of unhealthy foods.

In sum, Bill Sorrell launches a new crusade on an issue that’s tangential to his job, he has no idea what he’s going to do about it, and some very smart people say there’s nothing much he can do.

All the hallmarks of a well thought-out policy proposal.