Don’t you just love the new brandname that Joe Biden has applied to Romney’s healthcare proposal?  

“Vouchercare.”  

Now doesn’t  that just say “worthless piece of sh*t” to cranky airline passengers, disappointed newspaper and postal carriers; and to anyone else who has ever received a crummy piece of paper in lieu of satisfactory service or the expected Christmas tip?

Vouchers are the tacky buy-off that only works once before the recipient gets wise.  Only kids think they are getting something of value when you hand them a “voucher.”

Vouchers are those things you buy in booklets from the local booster club because you feel obligated to support the team;  not because you ever intend to eat at “Ted’s  Eat-O-Rama” (“FREE minestroni wrap;  Wednesday and Thursday nights only “); or get two macrame plant hangers for the price of one from “Connie’s Cuts and Crap.”

Vouchers are the very definition of something you don’t want that’s offered as a substitute for something you really need.

For anyone without the means to say “no,” vouchers just scream insufficiency and humiliation.  “Vouchercare“ simply makes it worse.  

The mental image is that of impersonal and inattentive ministrations parceled out ungenerously, with lots of restrictions and exceptions.

I even have a slogan to propose.  

“Vouchercare: We make death a more attractive alternative.”

Well done, Mr. Vice President!  This one’s a keeper!