Montpelier’s own Bo Muller-Moore, creator of “Eat More Kale,” has two reasons to celebrate today.

First, the big one: His Kickstarter campaign has reached its goal, raising $75,000 to produce a documentary about his trademark fight with Chick-Fil-A. The corporate giant claims copyright for any usage of the phrase “Eat More” (or in their case, “Eat Mor”) and are trying to force Bo out of business.

Second, his cause has caught the attention of The Economist, which has done a pro-Bo, anti-CFA writeup. A couple of passages after the jump…  

Chick-Fil-A sells an average of nine sandwiches per second at its roughly 1,600 restaurants. Bo Muller-Moore paints T-shirts in the garage next to his house in Montpelier, Vermont. In 2011 Chick-fil-A’s sales were more than $4 billion; Mr Muller-Moore (pictured) estimates that his were $40,000.

Nonetheless, the slogan screened on his shirts-“Eat More Kale”, initially made in 2001 as a favour for a local farmer, whose kale crop had a bumper year-caught the humourless eyes of Chick-fil-A’s lawyers.

…Chick-fil-A insists it has to protect its trademark. But its idea of self-defence looks to others like bullying. The firm is protecting its trademark not from a crafty restaurateur hoping to piggyback on its fame, but from a kale farmer and a “Neolithic stencil-artist” in Vermont.

The article also references Rock Art Brewery’s tussle with the corporate maker of Monster energy drinks. Worth reading.

Anyway, congratulations to Bo Muller-Moore. We suggest the occasion be celebrated with a bottle of Rock Art Vermonster.