The Self Proclaimed “Chief Inspired Protagonist” and Co-Founder of Seventh Generation, Jeffrey Holldender, Endorses Peter Shumlin for Governor.  Read Jeffrey’s endorsement below!  

As the co-founder of Seventh Generation, I take our environmental and energy future seriously.  And as a Vermonter, preserving our natural landscape is one of my top concerns.

That is why I am supporting Peter Shumlin for Governor.  Peter isn’t afraid to do what’s right and he has the leadership skills and experience to protect our environment and create jobs.  If the Gulf crisis has taught us anything it is that we can’t do business as usual.  In an age where climate change threatens our way of life, tough leadership is required.

I have led Seventh Generation from its humble beginnings to its current position as the leading brand for natural home products.  Seventh Generation is a company built on the philosophy that with every action we must consider its impact on the next seven generations.  To me, this isn’t just a motto; it’s a way of life inspired by personal events.  Over ten years ago, my son Alex was in the hospital as a result of a dangerous asthma attack.  Doctors concluded that environmental factors caused the attack.  Creating a sustainable, renewable world isn’t just about the environment – it’s about our families and our future.  

Peter understands this and I can count on him to do what it takes to ensure that we leave this world better off than we found it.  I trust Peter with the next seven generations of my family.  I trust him because he has a record of getting tough things done and the strongest record on these issues.  Today, too many politicians talk about what they will do and then fail to deliver once in office.  With Peter, I don’t just like what he has to say, I like what he’s done.

•    In 2006, Peter returned to the Senate to help combat climate change and sponsored and passed a bill that Vice President Al Gore called “the toughest climate change legislation in the country.”

•    In 2008, Peter helped promote an economic development bill with key green provisions that invests stimulus funds into start up green companies and develops more predictable requirements for wind and hydro development.

•    And during this past session, Peter worked to retire Vermont Yankee, the aging nuclear power plant on schedule.

Vermont’s environment needs a leader who is willing to stand up and do the right thing – we need Peter Shumlin as our next governor.

Best Wishes,

Jeffrey Hollender

Co-Founder of Seventh Generation