Ben & Jerry’s Gets It.

They do; they get it.  Profiled in today’s Free Press, B&J’s new CEO, Jostein Solheim took the opportunity to reaffirm the company’s commitment to Vermont with some very well chosen words:

“We’re 100 percent committed to the community, of staying here and being here. The economy is tough, and it’s going to remain tough.  But we have a small and loyal following. We can leverage the benefits of being in Vermont.…The company has no plans to leave or scale back production in Vermont,” Solheim said – adding that producing ice cream in Vermont is profitable. …”The Vermont brand is a large part of selling the high-end ice cream,” he said, adding, “People are buying a little piece of Vermont all over the world.”

The timing of Mr. Solheim’s remarks could not be better, coming as they do on the heels of more Vermont-bashing rhetoric from the Douglas administration after Burton’s recent announcement that they will no longer produce any product in Vermont.  Mindless of the damage his persistently negative comments do to Vermont’s broader business interests, Douglas cannot resist any opportunity to score political points, imagined or otherwise, for his pet interests. He was all over the Burton withdrawal; and if that language is the only take-away  a company has when considering Vermont as a location for business, it’s doubtful they would think much past the governor’s remarks.  Sort of a self-fulfilling prophesy.

It will be very interesting to see what kind of response, if any, Mr. Solheim’s glowing endorsement of Vermont will elicit from the man who should be its number-one booster.

And to you, Governor Douglas: as you prepare to grab your golden parachute please do us the courtesy of leaving the vessel that was entrusted to you intact rather than consumed in the fire of your unrealized agenda.

About Sue Prent

Artist/Writer/Activist living in St. Albans, Vermont with my husband since 1983. I was born in Chicago; moved to Montreal in 1969; lived there and in Berlin, W. Germany until we finally settled in St. Albans.

2 thoughts on “Ben & Jerry’s Gets It.

  1. The same thoughts were in my head as I read this on the BFP website this morning. Well put. Thank you.

  2. I wonder if the new head of the venerable  Ben/Jerry’s is really masking a move to pull the ice cream factory out of Vermont.  Douglas keeps saying that Vermont is bad for business to get more money funneled into his friends bank accounts.  He’s been doing that since his first term.  But I am nervous that unilever is going to pull Ben and Jerry’s out of Vermont  

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