(Cross-posted at Broadsides.org)
Yes, the news is true. And, yes, my tongue is firmly in my cheek.
For those who don’t know and/or forgot (like I almost did), Food & Water – under the direction of yours truly – launched a campaign against Vermont’s own Cabot Creamery in 1995 when we learned that they were about to allow their farmers to use the Monsanto corporations synthetic bovine growth hormone (rBGH), Posilac. And, last week, Cabot announced that it was, indeed, going to be “listening to its customers” and banning the use of the cow drug by August of this year. Like I said: Victory! Yeah right.
There was one grammatical error in Cabot’s announcement however: They said they were listening to their “customers.” But what they should have said was “customer.” Because Cabot’s nearly-fifteen years of flinging their noses at their real customers who were demanding an end to its rBGH use was really stopped by one, single “customer”: Wal-Mart. Yep, it was the mega-retailer who let Cabot know that they were looking for hormone-free dairy products. And when Wal-Mart said, “jump,” Cabot said, “how high?” – especially when, according to dairy industry insiders, Wal-Mart is now responsible for nearly 25% of Cabot’s sales.
But, for the sheer fun of it, let’s step back and look at how Food & Water secured this “victory.” In the spring of 1995 as Food & Water was preparing to unveil a similar anti-rBGH campaign against Land 0’Lakes, an employee of Cabot Creamery approached me with the news that he had obtained an internal memo from Cabot’s headquarters that he was certain I would be interested in. The Cabot employee was right: The memo acknowledged that Cabot farmers were not only being allowed to use rBGH but that its use was well underway. And this was a time when Cabot was publicly declaring a “wait and see” attitude about Monsanto’s cow drug.
After confirming the authenticity of the memo and a few phone calls with Cabot’s executives, a campaign was born. As we said at the time, we weren’t about to go after the Minnesota-based Land O’Lakes for its use of rBGH and then ignore the same consumer and animal welfare transgressions by our neighbors, Cabot Creamery (at the time, Food & Water was headquartered in Walden, Vermont, a mere five miles up the road from Cabot).
The campaign generated enormous attention both here in Vermont and throughout the United States. While most anti-rBGH activists at the time were focused on lobbying the Food & Drug Administration or Congress, Food & Water saw the writing on the wall and, instead, directed our campaigns at the corporations seeking to use the product. I wrote an article at the time, in fact, that described the legislators and regulators as the mere “puppets” in the battle, while the Monsantos and the food corporations like Cabot were the “puppeteers.” And so we aimed directly at the folks holding the strings.
It got mighty heated, too. While our campaign generated thousands of letters, postcards and phone calls to Cabot’s offices demanding that they reverse their decision based on human health and animal welfare considerations, Cabot dug in their heels and called in their favors from Vermont’s political, media and economic elite to help them fight off the big, bad Food & Water.
The facts regarding rBGH’s link to cancer and its known contribution to animal disease and even death were mostly discarded by the rescue squad called in by Cabot to fend us off. Governor Howard Dean held a press conference to condemn us. Newspapers editorialized about our “tactics” being suspect (boycotts?). And even our peers in the consumer and environmental movement (yes, VPIRG and Rural Vermont) came to Cabot’s defense, urging us to take our campaign someplace else. Chickens. But, then again, they’re still operating at full-strength…
After hearing about Cabot’s fifteen-year change of rBGH policy, I wandered out to my barn to peruse my old Food & Water archives (stored in a horse stall, where the horses have dutifully defecated on them and found a real use for them: scratching posts). Oh boy, let the memories flow.
Here are some of my favorite moments while walking down the Cabot campaign memory lane this morning:
• After Food & Water unveiled a radio commercial targeting Cabot’s use of rBGH, Governor Howard Dean held a press conference condemning Food & Water, calling us a “terrorist group” and, while holding up a package of Cabot’s cheese, urged all Vermonters “to go home and eat two Cabot grilled cheese sandwiches.”
• Another “liberal” politician, Elizabeth Ready, a state senator at the time but later the state’s auditor, had this to say to Food & Water via the media: “Either pack your bags and hit the road or change your tactics.” And, remember, this was when we were simply asking people to “call Cabot” and ask them to stop using rBGH.
• Cabot’s spokesperson at the time, Roberta McDonald, was good for more than a few whacky comments about Food & Water, too. Following the Dean “terrorist” analogy, McDonald compared Food & Water to the Unabomber before declaring that, “locking up the leaders of Food & Water would be a better way to protect the people.” Yikes. I guess we were getting on her nerves, huh?
Funny, though, that we don’t hear the same kind of language now about Wal-Mart. I mean, they simply asked for the same thing Food & Water asked for fifteen years ago: Stop using rBGH. Oh well, I guess it’s all a matter of how you ask….
I’ll be sharing some more stories about the early years of Food & Water now that I’ve jumped down the rabbit hole of opening the old files and bringing the memories bubbling up from yesteryear. They were good times. We were fighting the good fight. We were just a decade and a half ahead of the curve of change.
Go figure.
[You can reach the author at mcolby@broadsides.org]
