crossposted at five before chaos.
One of the many things that helped bring the conservative movement into power was the ability of the operatives to give the illusion of broad grassroots support of a particular issue, when in actuality, it was basically a coordinated illusion. It’s still a rather popular technique today, hence we have front groups such as Working Families for Wal-Mart, or the power utilities-funded Citizens For Sensible Energy Choices. Since so much of that the cons try to do would fall flat on its face were it laid out for the public to see clearly, this is one of the most effective ways of getting support for an issue – giving the illusion that one’s fellow citizens support some toxic policy position.
RJ Eskow has a great piece over at Smirking Chimp that lays out a history of the war against universal health coverage, something that goes way back, complete with red-baiting from of all places, the American Medical Association (AMA). And this shouldn’t come as a surprise, but one of the pivotal figures responsible for laying down the foundations of this conservative nightmare we’ve been living through for the past two decades, Ronald Reagan himself, had a vital role in the initial fake grassroots campaign which eventual led to the demonization of ‘socialized medicine’ which is still a major impediment to serious healcare reform in this country.
As Eskow reports, the AMA has had a long history of opposing any sort of stet-funded medical system, all the way back to 1939. Harry Truman started to take action, but had to retreat due to a successful anti-Socialist campaign. So as the 1960’s started, a few programs were incrementally added. It was at this point that the powers that be started to get worried.
Enter Reagan and what was known as ‘Operation Coffeecup’, the original ‘front group”. As Eskow reports:
Enter the AMA. As Skidmore and Larry de Witt recount, Ronald Reagan was hired as part of a covert campaign to undermine support for Medicare and Medicaid. “Operation Coffeecup” was born.
Reagan recorded an LP (or “long playing” record), “Ronald Reagan Speaks Out Against Socialized Medicine.” The AMA sent it to the “ladies’ auxiliary” of the Medical Association in each county (unthinkable as it is now, medicine was so male and gender roles so different that each county had a “ladies’ auxiliary” for doctors’ wives.)
The “ladies” were instructed to “put on the coffeepot,” play the record for their friends and fellow physicians’ wives, and then get out the stationery (scented, no doubt) so that each of them could write personalized letters to their Senators and Congressmen. (Yes, they were called “Congressmen” then, even if there had already been some heroic women among them.)
There was no public announcement of the recording, or of “Operation Coffeecup.” The idea was to make it seem as if the letters were spontaneously written by distressed citizens. Portions of the recording were also reportedly broadcast as radio commentary.
Needless to say it was successful, and brought the term ‘socialized medicine’ into the public consciousness, replete with visions of Stalin wearing a stethoscope, and today the healthcare crisis is worse than ever. Not to mention the other horrible result of all of this:
The “Socialized Medicine” record was Ronald Reagan’s first venture into political speech. It didn’t just represent smart, well-funded political strategy. It also launched a career that in turn brought about the conservative revolution. Reagan’s efforts in “Operation Coffeecup” were so well-received that he was invited to give a speech for Barry Goldwater at the 1964 GOP Convention.